Korail Distribution Operates 'Metropolitan Line 1 Promotional Train' for Financially Vulnerable Groups

KORAIL Distribution announced on the 18th that it will operate a financial inclusion promotional wrapping train on Line 1 of the Seoul Metropolitan Area to strengthen financial services for vulnerable groups and prevent financial fraud. A wrapping train refers to a train that runs on a specific route with promotional posters, photos, or illustrations attached.

Wrapping train operated to support financially vulnerable groups on Seoul Metropolitan Subway Line 1. (Provided by Korail Distribution)

This advertisement was prepared to prevent the increasing frequency of financial scams targeting vulnerable groups. KORAIL Distribution plans to promote financial inclusion policies and the Financial Inclusion Call Center by attaching wrapping promotional materials on both the exterior and interior of one train set on Line 1 of the Seoul Metropolitan Area until September. The character 'Poyongi' from the Korea Inclusive Finance Agency will be used in the advertising message.

Since April, KORAIL Distribution has been conducting various communication campaigns for government policy cooperation and social contribution, including the Suncheon Bay International Garden Expo wrapping train advertisement and broadcasting public safety videos.

A KORAIL Distribution official said, "Through this advertisement, we have been able to inform many citizens about financial inclusion support systems and illegal private loan prevention measures," adding, "As a public institution, we will actively cooperate with policies for the people."

This content was produced with the assistance of AI translation services.