Yoon Jin-ho, CEO of Kyochon F&B, Joins the 'Cool Korea Challenge'

Yoon Jin-ho, CEO of Kyochon F&B, participated in the 'Cool Korea Challenge.'

Yoon Jin-ho, CEO of Kyochon F&B (center), is taking a photo with employees on the 16th at Kyochon headquarters located in Osan-si, Gyeonggi-do, participating in the Cool Korea Challenge.
[Photo by Kyochon F&B]

The Cool Korea Challenge is a public campaign planned by the Korea Energy Management Corporation with the purpose of reducing body heat with simple clothing during the summer heat to save cooling energy. Leaders from various fields promote photos of themselves wearing simple outfits on social networking services (SNS) and recommend the next participant in a relay format.

On the 16th, CEO Yoon participated in the campaign with employees at the Kyochon F&B headquarters in Osan-si, Gyeonggi-do. Having been nominated by Song Mi-seon, CEO of Hana Tour, CEO Yoon recommended Lee Soo-won, CEO of TBWA, as the next participant in the campaign.

CEO Yoon said, “I believe that small practices in daily life are the starting point for thinking about the environment, so I joined this challenge to help spread the related culture further. In this era of climate crisis with heatwaves and heavy rains, I hope that society as a whole will seriously consider and actively practice measures to avoid leaving a worsened global environment to future generations.”

This content was produced with the assistance of AI translation services.