CJ OnStyle Celeb Shop Edition, Sitcom 'Friends' IP Utilized Collection 진행

CJ OnStyle's contemporary total fashion brand ‘Celebshop Edition’ announced on the 17th that it will launch a collection utilizing the IP (intellectual property) of the legendary American sitcom ‘Friends.’ This collaboration was made with the global consumer products company ‘Warner Bros. Discovery’ to commemorate Warner Bros.' 100th anniversary.

Friends is a sitcom that aired on NBC in the United States from 1994 to 2004 over 10 seasons, depicting the lives and friendships of six friends set in Manhattan, New York. Everything in the sitcom, including the main characters' hairstyles and fashion, attracted tremendous attention and is regarded as content that greatly influenced American culture in the 1990s.

The Friends collection from Celebshop Edition draws inspiration from the styles of the sitcom’s main characters, which are ordinary yet charming. Items featured in Friends, considered the essence of Y2K fashion such as striped cardigans, printed T-shirts, and overalls, have been modernly reinterpreted. Artworks from sitcom episodes, including the Friends logo, lobster, yellow frame, and umbrella, are placed throughout to fully express individuality.

The Friends collection will launch on CJ OnStyle at 9:45 PM on the 21st, offering an additional 10% discount to customers who pre-order by the 20th. The flagship product, the striped cardigan, sold over 1,000 sets during the pre-order period and has gone into reorder, forecasting the collection’s success.

Meanwhile, various events related to the Friends collaboration have also been prepared. On the CJ OnStyle app, a so-called ‘Friends Duckryeok’ test, which allows fans to check their passion for Friends, is available, and four types of Friends-themed wallpapers optimized for smartphones are offered for free. Among customers who leave expectations or reviews about the Celebshop Edition Friends collection, 20 will be selected by lottery to receive one of the ‘USA Cotton 100 Friends T-shirts’ in four designs.

Yoo Hyun-ah, head of the Celebshop team at CJ OnStyle, said, “The sitcom Friends is like the essence of retro content where you can enjoy original Y2K fashion.” She added, “We hope that this Friends collection, a collaboration between Celebshop Edition and Warner Bros. Discovery, will evoke nostalgia for the 30s and 40s generation and provide a chance for the ‘Jalpa’ generation born after the mid-90s when Friends aired to relate to authentic Y2K fashion.”

This content was produced with the assistance of AI translation services.