Samsung Electronics Surpasses 200,000 Units Sold of "Bespoke Cooker"

Expanding Partnerships and Recipes
Broadening the Ecosystem

Samsung Electronics announced on the 16th that its "Bespoke Cooker" has surpassed 200,000 cumulative sales just two years after its launch.

The Bespoke Cooker is a versatile cooking appliance that combines the functions of a microwave, grill, air fryer, and toaster in one device. It features "Multi-Cook," which allows users to cook up to four different ingredients simultaneously, and "Scan Cook," which sets the optimal cooking values by scanning the barcode of meal kits or ready-to-eat meals with the SmartThings Cooking app, making meal preparation simple and convenient. The Bespoke Cooker was launched together with the "My Cooker Plan" subscription service, which allows customers to purchase the appliance for as low as 50,000 KRW when they buy a certain amount of groceries each month from partner food companies' official online stores. This combination has garnered significant popularity among consumers.

A Samsung Electronics model is introducing the Bespoke Cooker, which has surpassed 200,000 cumulative sales at the Samsung Store Daechi Branch Daiko House. Samsung Electronics is celebrating the milestone of 200,000 cumulative sales of the Bespoke Cooker by offering a promotion from the 16th to September 30th, providing new subscribers of the "My Cooker Plan" with benefits worth a total of 200,000 KRW.
[Photo by Samsung Electronics]

Samsung Electronics has continued to expand the Bespoke Cooker ecosystem and increase its user base by strengthening collaborations with partner companies, enabling consumers to enjoy a wider variety of food experiences with greater convenience. Currently, the company has partnerships with 17 domestic food companies, and the range of available menus has been expanded beyond meal kits and ready-to-eat meals to include baby food and healthy convenience meals. In addition, there are now 660 exclusive Bespoke Cooker recipes that can be prepared by scanning barcodes.

In addition, a dedicated community feature for sharing Bespoke Cooker experiences and information has been added to the SmartThings app. Users can share their own recipes, send these recipes directly to their own Bespoke Cooker, and, following a recent update, leave comments or express their appreciation for recipes, further enhancing communication within the community.

To celebrate surpassing 200,000 units sold, Samsung Electronics is running a promotion from the 16th to September 30th, offering benefits worth a total of 200,000 KRW to new subscribers of the My Cooker Plan. Customers who subscribe to the My Cooker Plan and purchase more than 39,000 KRW of groceries each month for two years will receive a cashback equivalent to the 50,000 KRW Bespoke Cooker purchase cost.

Furthermore, in collaboration with meal kit specialist Fresheasy, Samsung Electronics will provide coupons worth a total of 150,000 KRW, including discount coupons and "custom package exchange coupons" that allow subscribers to receive popular Fresheasy products each month from October to December. Additional benefits worth approximately 35,000 KRW will also be offered in the form of various shopping cart discount coupons or free shipping coupons that can be used at partner food company online stores every month for My Cooker Plan subscribers.

Park Chanwoo, Executive Vice President of Samsung Electronics' Home Appliance Division, stated, "The Bespoke Cooker has been instrumental in creating a food culture where consumers can easily enjoy delicious meals, thanks to its differentiated product capabilities and collaborations with various food companies." He added, "We will continue to expand the Bespoke Cooker ecosystem and provide valuable benefits so that consumers can enjoy an even richer Bespoke Cooker experience."

This content was produced with the assistance of AI translation services.