Lotte ON's 'Overseas Direct Purchase Shopping Day' Until the 13th... Up to 26% Off

Lotte ON announced on the 10th that it will hold an Overseas Direct Purchase Shopping Day until the 13th, offering up to 26% discounts on popular overseas direct purchase products.

During the event period, various popular overseas direct purchase products such as health supplements, protein supplements, and daily necessities will be offered at discounted prices. Customers paying with Shinhan Card, Lotte Card, or KakaoPay (Kookmin Card) will receive an additional immediate discount of up to 7%.

First introduced in February last year, the Direct Purchase Shopping Day proposes seasonally appropriate products to customers every month and has recorded double-digit sales growth compared to the previous month.

Lotte ON is focusing on securing excellent sellers in line with the expanding overseas direct purchase market trend. Due to the nature of overseas direct purchase, sales tend to be concentrated among large sellers with established trust. In fact, looking at Lotte ON’s overseas direct purchase sales, the top 3% of sellers by sales rank account for 70% of total sales.

Furthermore, from the sellers’ perspective, settlement issues are considered to have a significant impact on the decision to join the platform, so related processes have been greatly improved. Lotte ON currently conducts settlements once a week exclusively for overseas direct purchase sellers.

In addition, delivery times have been shortened through pre-secured inventory, and product prices are displayed inclusive of customs duties and VAT, allowing purchases without any additional costs beyond the listed price. These factors are analyzed to have captured the hearts of both customers and sellers, leading to successful results.

Kim Mi-yeon, Overseas Direct Purchase Manager at Lotte ON, said, "Overseas direct purchase has already become common domestically and established itself as one of the main product categories in online malls," adding, "Lotte ON has simultaneously satisfied sellers and customers through a swift settlement process and regular large-scale events, and plans to introduce more diverse overseas direct purchase products and offer benefits in the future."

This content was produced with the assistance of AI translation services.