Sancheong-gun, Gyeongnam, is stepping up its promotion of major tourist attractions, including the 2023 Sancheong World Traditional Medicine Anti-Aging Expo.


On the 10th, Sancheong-gun announced that it will participate in the '2023 Korea International Tourism Expo (Korea Bangbanggokgok Travel Expo)' held at KINTEX in Ilsan from the 11th to the 14th.


Sancheong-gun plans to actively promote various unique tourist destinations to attract domestic and international tourists at this expo.

Sancheong-gun 2022 Korea International Expo booth operation scene.

Sancheong-gun 2022 Korea International Expo booth operation scene.

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First, it will focus on promoting the 2023 Sancheong World Traditional Medicine Anti-Aging Expo, which will be held from September 15 to October 19.


In particular, various events such as writing wishes at the expo and SNS subscription events that can attract visitors' attention will be held to increase interest.


Additionally, promotional materials and videos will be actively used to effectively introduce major autumn tourist attractions such as the Sancheong Herbal Medicine Festival, Daewonsa Valley Trail, and Hwangmaesan Silver Grass.


Along with this, Sancheong beer, fruit vinegar, wild ginseng liquor, mulberry salt, and herbal tea will be exhibited to promote Sancheong's excellent agricultural and specialty products.


A county official said, “We will actively promote Sancheong-gun’s excellent cultural tourism resources to revitalize the Sancheong tourism industry,” adding, “We will also devote ourselves to promoting the successful hosting of the 2023 Sancheong World Traditional Medicine Anti-Aging Expo and attracting domestic and international tourists.”


Meanwhile, the 2023 Korea International Tourism Expo is hosted by the Korea International Tourism Expo Organizing Committee and organized by the Korea Exhibition Industry Agency.



This expo, aimed at developing into Korea’s representative international expo, features various programs such as B2B buyer consultations, expert lectures for tourism practitioners, and corporate presentations, with about 400 booths operated by domestic and international tourism-related organizations and local governments nationwide.


This content was produced with the assistance of AI translation services.

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