Shinsegae Department Store Celebrates 50th Anniversary of Hip Hop with 'HipHop Playa' Festival

Events Including Performances, Exhibitions, and Talk Shows Offered

Shinsegae Department Store announced on the 10th that it will hold the 'HipHop Playa' festival until the 24th to celebrate the 50th anniversary of hip-hop.

Shinsegae Department Store presents the Himhap Play Ya Festival to celebrate the 50th anniversary of hip-hop.
[Photo by Shinsegae Department Store]

The event will take place at the Central Plaza on the B2 floor of the Centum City branch and at Hyperground, the largest young fashion specialty hall in Korea. It features performances by hip-hop artists, album exhibitions, and collaboration product pop-up stores.

The performances will be held over three days starting from the 11th, showcasing eight hip-hop artists including Lee Young-ji, the winner of Show Me The Money 11. On the 12th at 4 PM, a YouTube live talk show titled 'Hwangchi and Nokchi' featuring special guests Jay Park and The Quiett will be held. It can be watched for free on-site.

The pop-up store will exhibit 50 selected best hip-hop albums in Korea. It will introduce trendy hip products such as T-shirts and ball caps. Visitors can explore a total of 14 brands including Ballansa, Aikawhite, and MF.

A music track created jointly by Shinsegae, HipHop Playa, and hip-hop artists will also be released. The group song 'HIPHOP ANTHEM 2023,' featuring 50 hip-hop artists including Swings and Verbal Jint, is scheduled for release on the 11th, with all proceeds donated to improve housing for independence activists.

A Shinsegae Department Store official said, "To commemorate the 50th anniversary of hip-hop, we have prepared diverse content where people can directly experience hip-hop culture through exhibitions, performances, and talk shows," adding, "We will continue to present various lifestyles to customers through differentiated space innovation."

This content was produced with the assistance of AI translation services.