Lotte Mart Event Held at 14 Locations

Amid emergency alerts on agricultural product prices due to heavy rains and heatwaves, the Seoul Metropolitan Government announced on the 10th that it will supply 30,000 cucumbers (600 boxes) at a 36% discounted price to ease the burden of food prices on citizens. This event is conducted in cooperation with Lotte Mart, Donghwa Cheonggwa, and the Seoul Agricultural and Marine Products Corporation.


Photo by Lotte Mart

Photo by Lotte Mart

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This event is part of the ‘Agricultural Products Fair Price Project,’ which selects items with rapidly rising prices among five frequently purchased agricultural products by citizens (radish, napa cabbage, onion, green onion, cucumber) and supplies them at prices lower than the market.


The discount sales period is three days from the 10th to the 12th, and cucumbers will be sold at 750 won each (when purchasing two or more) at 14 Lotte Mart locations in Seoul. Compared to the average retail price of cucumbers in Seoul at the end of July, which was 1,178 won, this is about 36% cheaper.


In addition, to stabilize the supply and demand of agricultural products, the city plans to expand the supply of major agricultural products frequently purchased by citizens and operate a price monitoring team to continuously observe regional price trends and sales supply and demand status.


Hong Seong-ho, CEO of Donghwa Cheonggwa, participating in this project, said, “We plan to support shipment advance payments (interest-free temporary funds needed during the agricultural product production-to-sales process) to help farmers quickly recover from damages and ensure stable supply of agricultural products.”



Jung Deok-young, Director of Agricultural and Marine Products Distribution at Seoul City, said, “We hope this will help both the farming areas struggling due to heavy rain and heatwaves and citizens burdened by rising grocery prices,” adding, “We will continue to make efforts to stably supply agricultural products through public-private cooperation.”


This content was produced with the assistance of AI translation services.

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