Yangcheon-gu Shares District News Through Danggeun Market

Carrot Market Launches ‘Yangcheon-gu Office Public Profile’ as a Community-Based Communication Channel Utilizing Local Platform Characteristics

District News Published on Public Profile Displayed on Neighborhood Life Bulletin Board, Providing Notification Service for Regular Users

Event Offering Prizes to Those Who Verify Following the District Office Public Profile Runs Until August 15

Yangcheon-gu (Mayor Lee Gijae) announced that it has launched a new communication channel, the ‘Yangcheon-gu Office’ public profile on the local-based secondhand trading platform Carrot Market, to promote district administration closely connected to residents’ daily lives.

The secondhand trading application Carrot Market, which focuses on direct transactions between neighborhood neighbors, has 34 million users, among whom about 284,000 users have Yangcheon-gu as their main activity area.

The district recognized that Carrot Market is used not only for secondhand trading but also as a ‘neighborhood community’ where users access various local information such as job postings, gatherings, and events. Based on this, it opened a public profile to deliver district news in a new way and strengthen close communication.

Users who ‘follow’ the ‘Yangcheon-gu Office’ public profile receive real-time district news notifications. Also, if Yangcheon-gu is set as the activity area, users can check district news on the ‘Neighborhood Life’ bulletin board without accessing the public profile. The district plans to use statistics such as post views, interest levels, regional distribution, and comment data as basic materials for policy formulation.

Additionally, until August 15, the district is running a ‘Follow Haewoori’ event using the official district character Haewoori to promote the public profile launch.

The district will provide 100 winners, selected by lottery from those who submit a verification photo of ‘following’ the ‘Yangcheon-gu Office’ public profile via Naver Form, with mobile gift certificates for carrot cake, shaved ice, and ice cream. Winners will be announced on August 17, and detailed information about the event can be found on Yangcheon-gu’s official social media (SNS).

Mayor Lee Gijae said, “We expect to effectively deliver district news to more residents through the Carrot Market public profile, which fully utilizes the characteristics of a local-based platform,” adding, “We will do our best to get closer to residents through diversified promotional methods reflecting the current trends.”

This content was produced with the assistance of AI translation services.