"20% Discount on Expensive Dried Red Peppers"... Lotte Mart and Supermarkets Launch Pre-Order Sale

Lotte Mart and Lotte Super announced on the 4th that they will take measures to stabilize the prices of dried red chili peppers. This comes in response to the significant price increase caused by heavy rains and heatwaves.

Due to poor harvests of red chili peppers, which are the main ingredient for dried chili peppers, the average wholesale price of red chili peppers in July rose by 25% compared to the same month last year. The cultivation area for dried chili peppers also decreased by 6% compared to the previous year, leading to a reduced shipment volume and an expected price increase of more than 20% for dried chili peppers.

Accordingly, Lotte Mart and Lotte Super will conduct pre-order sales of ‘new dried chili peppers’ at all stores at the same price as last year until the 16th. They will sell the ‘New Bitkkalchan Washed Cut Dried Chili Peppers (1.8kg/3kg)’ from Yeongyang Mountain in Gyeongbuk, famous for chili pepper production, at 69,900 KRW and 99,900 KRW respectively, which is 20% cheaper than the market price. Additionally, products such as ‘New Taeyangcho (1.8kg)’ and ‘New Dried Chili Peppers (1.8kg)’ produced in Jeongeup and Yeongju will also be available at reasonable prices.

Customers wishing to pre-order can visit the ‘We Will Help You’ corner at Lotte Mart or the checkout counter at Lotte Super to register, and then pick up their products at the registered store from the 31st of this month to the 6th of next month. A ‘free milling service’ will also be provided to pre-order customers.

This dried chili pepper product was jointly planned by Lotte Mart and Lotte Super to support farmers and consumers struggling with recent price increases. Since June, the vegetable team MDs (Merchandisers) of Lotte Mart and Lotte Super visited production areas to select high-quality red chili pepper regions such as Yeongyang, Jeongeup, and Yeongju, and secured price competitiveness by pre-contracting about 20 tons, which is about 50% more than last year. Through this large-scale joint purchase of dried chili peppers, Lotte Mart and Lotte Super plan to provide stable supply channels to chili pepper farmers and sell dried chili peppers to consumers at affordable prices.

Kim Seong-il, MD of the vegetable team at Lotte Mart, said, “The harvest of new dried chili peppers this year was poor, causing prices to rise and increasing the burden on consumers who want to purchase dried chili peppers. The new dried chili peppers we prepared this time are of excellent quality and freshness, and the joint purchase has lowered the price.”

This content was produced with the assistance of AI translation services.