"For Youth Baseball... 'Choo Shin-Soo' and 'Water Bottle Toss Challenge'"

Shinsegae Food Launches 'Churinji' Campaign
Challenge Videos and Required Hashtag Uploads on SNS
Support from Sales of 10 Bottles of Water per Participating Video

Shinsegae Food announced on the 2nd that it will carry out the 'CHOOllenge' campaign to expand support for youth baseball development, following the launch of the 'ChooShin水 (ChooShinSu)' bottled water in collaboration with SSG Landers' Choo Shin-soo.

Shinsegae Food 'CHOOllenge' Challenge
[Photo by Shinsegae Food]

The CHOOllenge campaign is a social contribution event where participants can join by filming a video of tossing a water bottle into the air and making it stand upright on the ground, then uploading it to their personal social networking service (SNS) with the hashtags #추린지 or #CHOOllenge. For each video submitted, the sales proceeds from 10 bottles of ChooShin水 bottled water will be used to support youth baseball players. Participation is also possible using water bottles from other brands, not just ChooShin水.

Previously, Shinsegae Food and Choo Shin-soo agreed to use the proceeds for youth baseball development and developed the ChooShin水 bottled water. This product is sold at Emart, Emart Everyday, Emart24, SSG.com, Gmarket, No Brand Burger, and other outlets, with all profits dedicated to supporting youth baseball development.

A Shinsegae Food representative stated, "We planned this challenge-style campaign incorporating fun and game elements so that more people can participate not only by purchasing ChooShin水 bottled water but also by supporting and nurturing youth baseball players." They added, "We hope many people will join to improve the skills of youth baseball players, who are crucial for the development of baseball in Korea."

This content was produced with the assistance of AI translation services.