LG Uplus Hosts Special Online and Offline Exhibition Featuring Four Independence Activists

'Unnatural Everyday' Campaign Runs for 4 Consecutive Years
Introducing Works by Na Un-gyu, Jo Myeong-hui, Song Sang-do, and Choi Deok-hyu
Leave a Thank You Message, LG U+ Donates 815 Won Each Time

LG Uplus announced on the 1st that it will launch the ‘Unordinary Daily Life Season 4 ’ campaign in collaboration with the Ministry of Patriots and Veterans Affairs to commemorate the 78th Liberation Day. ‘Unordinary Daily Life’ is a campaign by LG Uplus that has been highlighting independence activists who devoted themselves to Korea’s liberation but have not been widely recognized since 2020. Over the past four years, the campaign has focused on themes such as female independence activists, the Jeju haenyeo anti-Japanese movement, and the Korean community in Hawaii, conducting participatory donation activities through collaboration goods and games.

This year, a special exhibition will be held featuring four independence activists who were active in the fields of Korean culture and arts at the digital exhibition hall and the MZ complex cultural space ‘Ilsang Bi Ilsang-ui Teum by U+ (hereinafter Teum)’ near Gangnam Station. The four are film director Na Un-gyu (1902?1937), novelist Jo Myung-hee (1894?1938), essayist Song Sang-do (1871?1947), and painter Choi Deok-hyu (1922?1998).

At the digital exhibition hall (www.uplus815.kr), media art covering the works and achievements of the independence activists is screened. On the LED screen covering the entire front wall, the works of the independence activists are reborn as media art in the forms of film, novel, essay, and painting. Additionally, visitors who leave handwritten messages of gratitude on the ‘Message Wall’ will have LG Uplus donate 815 KRW per message. There is also a quiz where participants can take a personality test to find out how they might have acted if they were independence activists. Sharing the test results on social media enters participants into a draw to receive the ‘8.15 Cultural Independence Kit,’ inspired by the works of the independence activists.

The campaign is scheduled to run until the 20th of this month. LG Uplus plans to donate the funds raised through this online and offline campaign to related organizations commemorating the independence movement. Jung Hye-yoon, Head of LG Uplus Marketing Group (Executive Director), said, “On Liberation Day, we hope this will be an opportunity to appreciate the works of independence activists who shouted ‘Long live independence’ through culture and arts at both online and offline exhibition halls and to reflect on the meaning of the independence movement.”

This content was produced with the assistance of AI translation services.