Hankey Golf Appoints Kim Junhwan, Former Golfzon Executive, as New CEO
Expansion of Overseas Golf Membership and Golf Travel Business
Former CEO of Golfzon County and Golfzon Newdin Holdings
Hankey Golf, which operates overseas golf memberships and golf travel, announced on the 31st that it has appointed Kim Junhwan, former Chief Operating Officer (COO) of Golfzon, as its new CEO.
![Kim Jun-hwan, New CEO of Hankey Golf <br>[Photo by Hankey Golf]](http://www.asiae.co.kr/news/img_view.htm?img=2023073109443324610_1690764273.jpg)
CEO Kim joined Golfzon as Chief Financial Officer (CFO) in 2013 and played a leading role in establishing a stable group system for Golfzon affiliates. He served as Golfzon COO from 2014 to 2018, then held positions as CEO of Golfzon County and CEO of Golfzon Newdin Holdings. Until last year, he was responsible for formulating overseas business strategies for the Golfzon Newdin Group at Leadbetter Golf Academy, which was acquired by Golfzon Newdin Holdings.
CEO Kim stated, "We view maximizing customer user experience satisfaction and building a customer-oriented digital platform that itself becomes a competitive advantage as two major pillars necessary for future business growth." He added, "Based on our experience in the overseas membership business, we plan to launch a newly designed platform for the golf travel sector, which requires expertise, from the user's perspective."
Through system advancement, he plans to upgrade customer experience based on approximately 20,000 annual golf travel data entries from Hankey Golf members, and establish a platform business that combines the advantages of offline services and online travel agencies (OTA) in the fragmented and small-scale overseas golf travel market.
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Meanwhile, since its establishment in 2006, Hankey Golf has been exclusively selling memberships in Korea for a total of 13 golf courses across six Asian countries, including the world's largest 333-hole China Nanshan International Golf Group, Vietnam's Vinpearl Golf Course, and China's Mission Hills (Hainan).
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