Lotte Chilsung's 'Milkis Zero' Sells 26 Million Cans in 5 Months After Launch

Annual Sales Expected to Reach Approximately 80 Billion KRW This Year, Up from 50 Billion KRW

Lotte Chilsung Beverage announced on the 31st that its zero-calorie carbonated drink "Milkis Zero," launched in February, surpassed 26 million cans (based on 250mL equivalent) within five months of its release.

Lotte Chilsung Beverage 'Milkis Zero' 3 Types

Milkis Zero is a zero-calorie product of Milkis, which was launched in 1989 and has grown into a representative carbonated milk beverage in Korea. It features Milkis's unique smooth milk flavor and the refreshing carbonation with a clean aftertaste.

Milkis Zero attracted great consumer expectations from the product development stage amid the ongoing trend of various zero-calorie carbonated drinks and the healthy pleasure movement that encourages enjoying health. It sold out within an hour during the pre-sale on the online direct mall "Chilsung Mall," and was launched at the end of February through sales channels such as convenience stores, large supermarkets, and online shopping malls in three types: 250mL cans, and 300mL and 500mL PET bottles.

Since its launch at the end of February, Milkis Zero has been very popular, selling an average of 5.2 million cans per month (based on 250mL equivalent) until the end of July, with a cumulative sales volume of approximately 26 million cans over five months. The success of Milkis Zero has increased overall interest in the Milkis brand, generating additional demand and driving sales growth of Milkis Original. Lotte Chilsung Beverage expects the steady seller brand Milkis, which generates about 50 billion KRW in annual sales, to achieve approximately 80 billion KRW in sales this year, marking its second heyday.

Lotte Chilsung Beverage is currently selling a special edition in collaboration with the popular character "Cinnamoroll" through Chilsung Mall to enhance brand affinity for Milkis and boost the carbonated milk beverage boom. Following the Milkis Zero advertisements and pop-up store openings conducted in the first half of the year, the company plans to carry out various online and offline marketing activities in the future.

A Lotte Chilsung Beverage official stated, "We will expand exports of Milkis Zero to overseas markets such as China and Hong Kong and develop Milkis into a global representative carbonated milk beverage brand from Korea."

This content was produced with the assistance of AI translation services.