Ministry of Culture, Sports and Tourism Discusses Joint Export Strategies for K-Content and Related Industries

'Content Export Strategy Meeting' 10th Session Concluded
Second Half Launch of 'Export Council'

On the 28th, the Ministry of Culture, Sports and Tourism held the "10th Content Export Strategy Meeting" at the Korea Creative Content Agency's Gwanghwamun branch to discuss policies for promoting the joint advancement of K-content and related industries such as consumer goods and food products.

Jeon Byeong-geuk, the 1st Vice Minister of the Ministry of Culture, Sports and Tourism, is presiding over the 10th Content Export Countermeasures Meeting held on the 28th at the Gwanghwamun branch of the Korea Creative Content Agency in Jung-gu, Seoul.
[Photo by Ministry of Culture, Sports and Tourism] [Image source=Yonhap News]

Presided over by Jeon Byeong-geuk, the 1st Vice Minister of the Ministry of Culture, Sports and Tourism, the Content Export Strategy Meeting was launched as a follow-up to the "4th Export Strategy Meeting" chaired by the President in February.

The global popularity and recognition of K-content have led to increased interest in Korean consumer goods and food products, driving exports in related industries. The Ministry of Culture, Sports and Tourism is collaborating with related ministries including the Ministry of Trade, Industry and Energy, the Ministry of SMEs and Startups, the Ministry of Agriculture, Food and Rural Affairs, and the Ministry of Oceans and Fisheries to promote joint advancement of content and related industries.

Attendees at the meeting included representatives from the content industry such as Studio S (drama), Roi Visual (animation), Usso, and Aniroles (character), as well as stakeholders from various related industries including Wooyang (home meal), Myeongseong (hygienic gloves), JM Green (household goods), and Nouveau (agricultural products).

The participants expressed the need to expand opportunities for exchange and collaboration as demand for cooperation between K-content and related industry companies grows, and emphasized the necessity of follow-up support. They also suggested expanding the scope of events like the K-Expo from the current Asia-centered regions to Europe and other areas to broaden overseas market entry.

Furthermore, it was proposed that Hallyu marketing projects should expand their focus from traditional dramas to include web dramas and variety shows, and that strategic collaboration models are needed to explore commercialization plans linked with related industries from the content planning stage, moving beyond indirect advertising formats.

The Content Export Strategy Meeting has been discussing export support measures by sector such as games, music, broadcasting, and video, as well as overseas expansion strategies by country and region for about six months. The 10th meeting served as the concluding session, expanding the discussion scope to include content and related industries and gathering opinions from industry stakeholders.

Based on the outcomes of this meeting, the Ministry of Culture, Sports and Tourism plans to develop systematic support policies that can maximize synergy effects between K-content and related industries.

Additionally, the Ministry will manage the incorporation of field opinions discussed at the export strategy meeting into policy, and plans to launch the "K-Content Export Council" in the second half of the year, involving related ministries, public institutions, and private companies to continuously monitor export sites and maintain communication with the industry.

This content was produced with the assistance of AI translation services.