Busan City-Samsung Electronics, Galaxy Studio Opening Event ... Promotion for 2030 Busan World Expo Bid

6 PM on the 28th at Gwangalli Beach, Samsung Electronics Experience Space Galaxy Studio

Conveying Busan's Charm and Enthusiastic Attraction Efforts to Citizens, Tourists, Foreigners, and Foreign Journalists

Busan City and Samsung Electronics will promote various activities to attract the 2030 Busan World Expo in connection with the Galaxy Studio (Flip Side Market) opening event held at Gwangalli Beach area at 6 p.m. on the 28th.

Galaxy Studio (Flip Side Market) Opening Event.

The Galaxy Studio is a space where visitors can experience the innovative technologies of new products unveiled by Samsung Electronics at the ‘2023 Galaxy Unpacked’ event held in Seoul on the 26th.

Experience spaces will be sequentially operated in seven cities across six countries worldwide, including Seoul, where the ‘2023 Galaxy Unpacked’ was held, Busan, New York (USA), Paris (France), Berlin (Germany), Dubai (UAE), and Bangkok (Thailand).

The Busan Galaxy Studio is located along the beachfront road of Gwangalli Beach, Busan’s representative tourist destination, and will operate from July 28 to August 20.

This opening event is part of Samsung Electronics’ new product experience events, organized to announce the opening of Galaxy Studio Busan and to support the bid for the 2030 Busan World Expo.

The city and Samsung Electronics will use this opening event as an opportunity to promote the 2030 Busan World Expo and the candidate host city, Busan, through various linked promotional activities.

First, singer-songwriter Lee Mujin, who sang the 2030 Busan World Expo promotional song ‘WELCOME TO WORLD EXPO,’ was invited as a performer for the mini busking pre-show.

Singer-songwriter Lee Mujin.

The promotional song for the 2030 Busan World Expo will be naturally incorporated into the performance, promoting the Expo to the audience in an organic way.

During the main event, Mayor Park Hyung-jun, National Assembly member Jeon Bong-min, the head of Suyeong District Office, Samsung Electronics President Roh Tae-moon, and the Expo Supporters delegation will participate in a special performance writing messages of support for the bid.

After the opening event, the after-party held at ‘Mint Beach,’ made of mint-colored sand, will further spread the supportive atmosphere for the 2030 Busan World Expo bid through various events.

First, a sculpture branded with ‘Samsung and 2030 Busan World Expo’ will be installed at Mint Beach.

Additionally, catering food will feature a Busan Special mocktail (non-alcoholic cocktail) that highlights the charm of the candidate host city Busan and evokes the colors of the Galaxy new products, allowing domestic and international journalists and global media to sample it.

As the highlight of the after-party, a drone show wishing for the bid’s success will be held, showcasing the wave symbol of Busan, messages of support, and a collaboration design between Samsung Electronics’ new products and the 2030 Busan World Expo, further enhancing the audience’s empathy for the bid.

Inside the newly opened Galaxy Studio, a special zone dedicated to promoting the 2030 Busan World Expo has also been set up.

The Expo special zone is located on the first floor of the studio, where promotional videos for the 2030 Busan World Expo, including aerial views of the North Port and overseas promotional videos, are periodically broadcast on large TVs. Visitors can also naturally engage with the bid through digital sticker experiences decorating covers featuring the Expo’s mascot characters.

Mayor Park Hyung-jun said, “Through this linked promotion, we expect to effectively convey the charm of Busan, Korea, and the passionate bid enthusiasm not only to citizens and tourists visiting Gwangalli Beach, Busan’s representative tourist destination, but also to foreigners and international journalists visiting Korea to experience Samsung Electronics’ new products.” He added, “In line with Busan’s global status, ranked 6th in Asia in the ‘World’s Most Livable Cities Index,’ we will continue to do our best to ensure that Busan’s strengths and the passionate bid enthusiasm of Busan, Korea, are well communicated worldwide until the final moment of the bid decision in November.”

Also, the city and HiteJinro will operate a promotional booth for the 2030 Busan World Expo public participation campaign, the Green Clean Challenge, at Haeundae Beach, one of Busan’s major tourist destinations, until August 20.

The promotional booth will be installed at the Haeundae Beach event plaza, where citizens who bring collected trash can participate in an event (roulette) and winners will receive Expo merchandise (Expo goods).

As the number of visitors to Haeundae Beach increases every year, leading to more waste generation, this promotional booth operation is expected to introduce the Expo’s main themes and values to domestic and international tourists, fostering a supportive atmosphere for the bid.

This content was produced with the assistance of AI translation services.