Philips Targets Korean Gen Z: "Highly Interested in Health and Familiar with Digital Devices"

Deeptha Khanna, Global Head of Philips Personal Health, is speaking at a meeting held on the 26th at The Plaza Hotel in Jung-gu, Seoul.

"South Korea is a key strategic market for Philips Global. Among them, we are focusing on Generation Z."

Deeptha Khanna, Global Head of Philips Personal Health Division, stated this at a briefing held on the 26th at The Plaza Hotel in Jung-gu, Seoul. Philips was founded in 1891 in Amsterdam, Netherlands. It entered the Korean market in 1976. The Philips Personal Health Division is an organization that develops and sells various products based on personal health management, such as sonic electric toothbrushes, childcare products, and electric shavers.

Deeptha Khanna said, "Since entering the Korean market, Philips has been striving to improve the health and well-being of Koreans for a long period of 47 years," adding, "South Korea plays a significant role as a market leading the innovation that Philips pursues."

Due to global issues such as medical resource shortages, population aging, and an increase in chronic disease patients, the importance of personal health management that helps improve people's quality of life is growing day by day. Deeptha Khanna’s first visit to Korea this time is to present Philips' future vision and actively promote business strategies specialized for the Korean market.

Cecilia Grandi, Head of Marketing for Philips Personal Health Business in the Asia-Pacific region (JAPAC), is explaining the characteristics of Generation Z in Korea at a meeting held on the 26th at The Plaza Hotel in Jung-gu, Seoul.

The potential consumer group that Philips is particularly focusing on in Korea is 'Generation Z.' Generation Z refers to the young generation born from the mid-1990s to the early 2000s. Philips recently conducted a consumer survey to increase understanding of Korea’s Generation Z and gain insights into product development directions. According to the survey results, Korea’s Generation Z shows a high interest in prevention-centered health management. They comprehensively manage not only physical health but also mental and social health. They also actively utilize digital-based personalized health management devices or technologies such as wearable devices for better health management. Cecilia Grandi, Head of Marketing for Philips Asia Pacific (JAPAC) Personal Health Division, explained, "Korea’s Generation Z best fits the strategic framework of Prevention, Digitalization, and Personalization announced by Philips Korea in the past," adding, "As the first digital natives with strong individuality, a differentiated approach from existing consumers is necessary."

Philips also stated that through innovation, it will improve the quality of life for 2.5 billion people annually by 2030. Deeptha Khanna said, "Philips helps people live happier and healthier lives," and added, "We will focus on product development through collaboration with healthcare professionals and technological advancements in health data collection and utilization."

This content was produced with the assistance of AI translation services.