LF Opens 'Officine Universelle Buly' Store at Shinsegae Department Store Gyeonggi Branch

Differentiation with a 'French Garden' Concept

LF announced on the 26th that the French perfume brand 'Officine Universelle Buly,' which it imports and sells, has opened a new store at Shinsegae Department Store Gyeonggi Branch.

Officine Universelle Buly Shinsegae Gyeonggi Branch
[Photo by LF]

Unlike Buly's existing store interiors that reinterpret 19th-century beauty shops, this is the first store themed around the recently launched 'Les Jardins Fran?ais Collection.' Located on the basement first floor of Shinsegae Department Store Gyeonggi Branch, the store is designed with the theme of a 'Glass Greenhouse,' evoking the atmosphere of a greenhouse within a French garden. The green-colored wood and the light reflected by the glass and lighting create a mysterious and secret garden ambiance.

At the Shinsegae Department Store Gyeonggi Branch store, the Les Jardins Fran?ais Collection is prominently featured, offering six types of Eau Triple Water Base perfumes and the newly launched body collection as of the 21st, including 'Savon Surprenant Soap,' 'Le V?g?tal Body Lotion,' and 'Will Antique Body Oil.'

An LF Buly representative stated, "As demand for rare fragrances steadily increases and more customers visit stores to directly smell and purchase scents, we are strategically expanding offline touchpoints and plan to operate various pop-up stores next month. In particular, this new store features an interior that reinterprets Buly's brand heritage with a modern sensibility, and we hope visiting customers can fully experience and deeply engage with the brand."

This content was produced with the assistance of AI translation services.