Orion Unveils 6 New Pokachip Products in Korea, China, and Vietnam

New Fresh Potato Snack Product Launched for Summer Peak Season

Orion announced on the 26th that it has launched six new fresh potato snack products in South Korea, China, and Vietnam to celebrate the summer peak season.

Orion Global Fresh Potato Snacks 6 Types
[Photo by Orion]

In South Korea, two thickly sliced fresh potato snacks, Poca Chip MAX 'Red Spicy Flavor' and 'Black Truffle Flavor,' were introduced last month. In China, in collaboration with the 'Qingdao International Beer Festival,' three flavors of Haoyouchu (好友趣, Poca Chip) were released: 'Lamb Skewer Flavor,' 'Spicy Clam Stir-fry Flavor,' and 'Fresh Soybean Peanut Stew Flavor.' In Vietnam, reflecting local consumers' tastes, O’Star (Poca Chip) launched the 'Chili Crab Flavor,' which features a rich seafood taste and has gained popularity.

Since launching Poca Chip in 1988 and operating a potato research institute, Orion has demonstrated differentiated product development capabilities, offering products with diverse tastes and textures, maintaining the number one position in the domestic fresh potato snack market for over 30 years. In China and Vietnam, related products achieved record annual sales last year and secured the number one market share in the fresh potato snack segment, showing strong performance.

This content was produced with the assistance of AI translation services.