Narasella, Sales Organization Restructuring..."Expansion of Direct Sales System"

Narasella is strengthening profitability through a reorganization of its sales organization following its listing on KOSDAQ.

On the 24th, Narasella announced that it has carried out an organizational restructuring to expand the direct sales structure through retail directly operated stores. The organization, which was previously composed of four divisions: ▲Sales ▲Brand ▲Management Support ▲Strategic Planning, has been downsized and reorganized into two divisions: Sales & Marketing and Business Strategy.

With this reorganization, the company aims to establish a swift decision-making system. It plans to improve profitability and strengthen competitiveness by shifting from the current consignment sales-focused operations to a direct sales structure through directly operated retail stores.

Earlier this month, the company recruited Executive Director Magi Hwan as the head of Sales and Marketing, known for his quick execution and expertise. Executive Director Ma is a sales veteran in the distribution industry, having served as Sales Director at Shinsegae L&B. He has accumulated 27 years of experience in sales and marketing based on a deep understanding of the distribution and liquor industries. The company expects that the recruitment of Executive Director Ma, who possesses abundant experience and know-how, will accelerate the expansion of its directly operated liquor retail stores.

Ma Seung-cheol, CEO of Narasella, said, “Starting with this organizational restructuring, we will make multifaceted efforts to maximize profitability and increase corporate value. We are also actively considering shareholder return policies to repay the investors who have trusted and invested in the company.”

Meanwhile, Narasella is a wine import and distribution company holding exclusive supply rights for over 120 brands and more than 1,000 varieties of wine, and it was listed on KOSDAQ last month. It exclusively imports ‘Montes Alpha,’ the ‘national wine’ that has surpassed 10 million bottles in cumulative domestic sales. It has contributed to popularizing wine in Korea by importing famous overseas wines such as Deokhon and K-Mers.

Recently, the company has diversified its business portfolio by expanding the types of alcoholic beverages handled, including sake and whiskey. It established an independent corporation, ‘Wine Spirit,’ to begin importing and selling spirit products such as cognac, whiskey, and vodka. It also signed a memorandum of understanding for investment to build a production line for Andong Soju, striving to globalize Andong Soju, one of Korea’s three major traditional liquors.

This content was produced with the assistance of AI translation services.