OB Beer Cass Hosts Massive Music Concert 'Cassool Festival'
Held at Seoul Land Picnic Plaza on August 19
Tickets Exclusively Sold on Wemakeprice
OB Beer Cass announced on the 21st that it will hold the massive outdoor music concert "2023 CassCool Festival," featuring a dazzling lineup and water show to beat the summer heat, at the Seoul Land Picnic Square on the 19th of next month.
The 2023 CassCool Festival is designed to offer consumers an exciting summer like never before by bringing together music performances of various genres such as K-pop and EDM, along with various events in one place. Cass will mark the finale of the "CassCool Campaign," launched for the first summer after the endemic phase. Popular artists including EXO-SC, Highlight, Jung Se-woon, Sunwoo Jung-a, Geolpak, HolyBang, and Leellamarz will all participate.
This CassCool Festival is generating even greater anticipation with fantastic special effects and performances using water, in collaboration with the local production company of Thailand's representative water festival, Songkran. Cass plans to fill the venue with intense energy by dyeing the audience's clothing with blue color water, symbolizing the Cass brand, using edible coloring.
On-site, various consumer participation programs will be operated, such as making your own Cass goods and a giant Cass can photo zone. There will also be a brand zone where visitors can experience the recently released and popular summer limited edition product, "Cass Lemon Squeeze." Additionally, six fashion items including T-shirts and hats, released in collaboration with LF’s fashion and lifestyle brand "Spade Club Seoul," will be available at an exclusive booth.
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Tickets are being sold exclusively on WEMAKEPRICE. For more details, please check the official CassCool website or Cass social media (SNS). The Cass brand manager said, "Cass, the 'national beer' leading the summer peak season trends, planned this massive music concert as a way to thank consumers for their support and to offer an unforgettable summer," adding, "We hope everyone enjoys a more exciting and thrilling summer at the CassCool Festival, full of fun activities."
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