Lotte Home Small Library 10 Years, CEO Kim Jaegyeom "Goal to Open 100 Branches"

Opening of Branch No. 74 at Seoul Jeongjin School on the 19th
Expansion of Support Scope for Welfare Blind Spots Including Special Schools
Goal to Open 100 Branches by 2025

"In line with the slogan that this is the place where the biggest dreams in the world grow, we will continue to support the dreams of children."

On the 19th, Kim Jae-gyeom, CEO of Lotte Homeshopping, said this at the 10th anniversary event of the 'Small Library' project held at Seoul Jeongjin School in Guro-gu, Seoul. The Small Library is Lotte Homeshopping's representative social contribution activity that builds eco-friendly learning spaces for children nationwide. Starting with the first branch in Gangseo-gu, Seoul in 2013 in collaboration with the Salvation Army Charity Pot Headquarters, 73 branches nationwide and 9 online libraries are currently in operation. The goal is to open 100 Small Libraries by 2025. In the future, the support scope will be expanded to welfare blind spots such as special schools and centers for children aging out of care.

(From the fourth from the left) Dong-gyu Lee, Head of Communications at Lotte Homeshopping, Hyunjin Kim, Principal of Seoul Jeongjin School, Jaegyeom Kim, CEO of Lotte Homeshopping, Manhee Jang, Commander of the Salvation Army, Stephanie Jang, President of Women’s Ministry, and Yunseo Shim, Vice Principal of Seoul Jeongjin School, are taking photos at the 'Small Library' 10th Anniversary Special Exhibition Opening Ceremony held on the 19th at Jeongjin School in Guro-gu, Seoul.
[Photo by Lotte Homeshopping].

On this day, Seoul Jeongjin School, where the 74th branch was opened, is also a special school. Along with the 74th Small Library branch, a 10th anniversary special hall was established at Seoul Jeongjin School. Lotte Homeshopping explained that this was to expand support to more vulnerable groups in line with the purpose of supporting children and youth who do not have access to cultural benefits. The 10th anniversary commemorative library used about 3 tons of discarded clothing processed into textile panels to create an eco-friendly learning space consisting of a study and play area.

At the Small Library 10th anniversary event, there was a screening of a 10th anniversary commemorative video. An award ceremony was also held for a contest conducted nationwide in April for Small Library users, themed on memories at the Small Library. Nine final winners were awarded in the essay and drawing categories. On this day, Choi Hee-mi, a social worker and head of the Firefly Regional Children's Center at Small Library branch 26, said, "I feel proud to see children who nurtured their dreams at the Small Library grow up to become university students and office workers."

Meanwhile, the event was attended by Kim Jae-gyeom, CEO of Lotte Homeshopping; Lee Dong-gyu, Head of Communications at Lotte Homeshopping; Jang Man-hee, Commander of the Salvation Army Charity Pot Headquarters; Jang Stephanie, President of Women's Ministry; and Kim Hyun-jin, Principal of Seoul Jeongjin School, among other officials.

This content was produced with the assistance of AI translation services.