Discount Event on Health Foods Ahead of Overlap
Home Health Foods Popular Amid High Prices
Fresh Chicken and Ready-to-Eat Samgyetang See Double-Digit Growth

Emart announced on the 19th that it will hold a summer food discount event featuring health foods, grilled dishes, and watermelons to celebrate Jungbok (July 21) and the vacation and school break season.


An employee at the Emart poultry section is arranging products on display. <br>[Photo by Emart].

An employee at the Emart poultry section is arranging products on display.
[Photo by Emart].

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Emart will offer up to 40% discounts on domestic young chicken and native chicken baeksuk (boiled chicken soup) for four days from the 19th to the 22nd, ahead of Jungbok.


The "Antibiotic-Free Two Young Chickens (500g×2, refrigerated)" will be sold at a 40% discount when Shinsegae Points are accumulated, and "Native Chicken Baeksuk" will be discounted by 5,000 KRW with points accumulation. Sales are limited to two packs per person.


From the 20th to the 26th, there will also be discounts on ready-to-eat samgyetang, chicken, abalone, and freshwater eel. When purchasing two ready-to-eat samgyetang from three brands?'Ottogi Old-Fashioned Samgyetang,' 'Olban Nutritional Samgyetang,' and 'Nature's Truth Samgyetang & Mung Bean Samgyetang'?customers will receive one additional pack free. Cross-brand purchases are allowed.


Kitchen Deli's "Fresh Chicken (domestic No. 10 refrigerated chicken, pack)" will be sold with a 3,000 KRW discount when Shinsegae Points are accumulated. The representative seafood health food, "Live Abalone," will also be sold at a 40% discount with points accumulation.


The reason Emart is holding a health food discount event ahead of Jungbok is due to increased demand for making health foods at home amid high inflation. During the early Bok (July 11) event period from July 6 to 11, sales of fresh chicken and native chicken increased by 11.5% compared to the same period last year, and sales of ready-to-eat samgyetang rose by 28.1%.



Emart will also offer discounted prices on grilled dishes, watermelons, and other summer foods to coincide with the vacation and school break season. From the 20th for one week, all frozen pork belly products (excluding No Brand) will be sold at up to 30% off with Shinsegae Points accumulation. All Australian Darling Downs Wagyu products will be sold at up to 40% off with points accumulation. The representative summer fruit, watermelon, will also be offered at a 5,000 KRW discount with points accumulation from the 20th to the 22nd.


This content was produced with the assistance of AI translation services.

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