Lotte Mart to Hold Discount Event on Grade 1 Hanwoo Starting from the 20th

Lotte Mart announced on the 19th that it will hold a first-grade ‘Hanwoo Female Cattle Sale’ to ease the burden on shopping baskets during the summer vacation season.

This event is part of the ‘So-Fryze 2023 Korea Hanwoo Sale,’ aimed at coexisting with Hanwoo farmers struggling due to the consumption slump caused by high prices, and providing consumers with Hanwoo at reasonable prices. Lotte Mart jointly planned this event with the Ministry of Agriculture, Food and Rural Affairs, the National Hanwoo Association, and the Hanwoo Fund.

Lotte Mart will offer about 30 tons of first-grade Hanwoo female cattle at discounted prices from July 20 to 26. Sirloin is priced at 5,980 KRW per 100g, which is more than 20% cheaper than the average lowest consumer price of first-grade Hanwoo sirloin based on the Livestock Products Quality Evaluation Service’s Livestock Distribution Information for the cumulative period of July 1 to 17. For soup cuts/bulgogi, the price is 2,380 KRW per 100g, the lowest price offered this year according to Lotte Mart’s sales price. The ‘Hanwoo Female Cattle Sirloin Special Pack’ is offered at 29,900 KRW, and ‘Hanwoo Female Cattle Soup Cuts/Bulgogi (Chilled/First Grade/500g)’ are each available for 11,900 KRW.

In February, Lotte Mart also held a month-long fixed-price event for ‘first-grade Hanwoo’ in response to the consumption slump caused by high prices and the increase in Hanwoo supply, which led to a drop in wholesale prices.

A Lotte Mart representative said, “We worked hard, going back and forth to the auction market, so that many consumers can enjoy Hanwoo without burden during the summer vacation season,” and added, “We plan to hold various discount events in the future to ensure that the declining trend in Hanwoo prices at production sites compared to the previous year fully benefits our customers.”

This content was produced with the assistance of AI translation services.