hy, Online Mall 'Predit' Sells Houuseom Hong Kong Milk Tea and Lajojang
Nationwide 17 Stores Owned Dining Brand
Showcasing Signature Menu and Special Sauce
hy announced on the 18th that it will sell 'Housum Hong Kong Milk Tea (Hong Kong Milk Tea)' and 'Housum Lajojang (Lajojang)' through its company online mall 'Predit'.
HouSeom Hong Kong Milk Tea and HouSeom La Jojang sold at hy online mall Predict
[Photo by hy]
Housum is a dining brand with 17 stores nationwide. It offers healthy dishes based on the concept of everyday Hong Kong cuisine. The new product, Hong Kong Milk Tea, is Housum's signature menu item with cumulative sales reaching 150,000 cups.
hy put great effort into product development to capture the authentic taste of Hong Kong Milk Tea. They enhanced the flavor using Sri Lankan Earl Grey black tea and blended milk with Housum's special recipe to add smoothness. Depending on preference, it can be enjoyed warm or as bubble tea by adding tapioca pearls.
Lajojang is a special sauce indispensable to Housum's menu. It is made by adding dried chili peppers, green onions, and garlic to chili-flavored oil. Even a small amount enhances spiciness and umami. It can be used in various dishes such as soups and stir-fries, and is also great when added to various fried foods, dumplings, or baguettes.
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Kim Dong-geon, hy's marketing manager, said, "This new product was planned so that consumers can easily enjoy gourmet flavors at home through Predit in their daily lives," adding, "We will continue to introduce differentiated brands through various collaborations in the future."
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