Paris Baguette announced on the 18th that it will hold a 'Mara Fair,' featuring bakeries using 'Mara,' which is gaining popularity among the so-called ‘Jalpa Generation’ (a combination of Generation Z and Alpha Generation, referring to people in their teens and twenties).

[Photo by Paris Baguette]

[Photo by Paris Baguette]

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At the Mara Fair, a variety of bakery menus reinterpret the unique numbing and spicy flavor of Mara in Paris Baguette's own style, available for a limited time.



The new products offer a diverse range, from spicy breads filled with plenty of Mara sauce to sweet breads that soothe the heat, catering to customer preferences. The 'Don’t Lose to the Numbing! Fiery Mara Croquette' is packed with numbing Mara sauce along with pork, glass noodles, mushrooms, and other ingredients that perfectly complement Mara, delivering a mouthful of spicy flavor. The hearty snack bread 'Don’t Lose to the Numbing! Mara King Sausage' combines chewy, plump sausage with spicy Mara sauce and sweet, crunchy onions. The 'Don’t Lose to the Numbing! Spicy Mara Mochi' offers a spicy Mara taste and chewy texture in one bite. These three spicy and numbing Mara items are offered as a set. Additionally, to soothe the hot mouth and stomach after eating spicy Mara bread, the crispy fried roll bread dipped in condensed milk, 'Sweet Condensed Milk Roll Bread That Sweetly Soothes the Numbing Inside,' is also available as a dessert.


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