Pukyong National University Completes E-commerce Training for Busan Seafood Companies

The Industry-Academia Cooperation Foundation of Pukyong National University has completed the 'E-commerce Specialized Training for Strengthening Digital Marketing Capabilities in the Fisheries Industry,' which was operated for the first time this year.

This training was commissioned and operated by the Fisheries Processing Research Center of Pukyong National University as part of the '2023 Fisheries Food Industry Innovation Growth Enterprise Support Project' conducted by Busan Technopark with support from Busan City.

The training aimed to cultivate digital marketing experts to lead the development of the fisheries industry in the Busan region, strengthen marketing capabilities, enhance the competitiveness of the fresh seafood market, increase consumer trust in seafood products, and secure the competitiveness of Busan's fisheries industry. It was conducted over 11 sessions from April to July.

Scene of 'E-commerce Specialized Training for Strengthening Digital Marketing Capabilities in the Fisheries Industry'.

Twenty-two company representatives participated in the training, completing the entire course which combined theory and practice, including ▲e-commerce market and case analysis ▲SNS marketing strategies ▲SNS tool utilization practice ▲video content production and utilization ▲customer management techniques ▲sharing of successful practical cases, workshops, and visits to outstanding fisheries-related companies.

Jeon Byung-su, director of the Fisheries Processing Research Center at Pukyong National University, said, “We provided an opportunity for Busan fisheries industry workers to learn SNS marketing from the basics,” adding, “This training will serve as a stepping stone to cultivating excellent digital marketing experts.”

This content was produced with the assistance of AI translation services.