Summer Relaxation at the Mall... I'Park Mall Collaborates on Dotori Caricature Campaign

I'PARK Mall, 'Summer City Breeze' Theme
Decorating with Nature-Inspired Illustrations and Hosting a Recycling Campaign

HDC I'Park Mall announced on the 14th that it will collaborate with the popular Yeonnam-dong hotspot in Mapo-gu, Seoul, 'Dotori Caricature,' to carry out the summer season theme campaign 'Summer City Breeze,' conveying the message of 'nature, rest, and eco-friendliness.'

HDC I'Park Mall, 'Summer City Breeze' Campaign [Photo by HDC I'Park Mall].

In response to the hot summer and vacation season, the mall is decorated throughout with illustrations based on the concept of 'nature within the city,' featuring lush forests, blue rivers, and quiet walking paths, and introduces an eco-friendly campaign that customers can participate in directly. The plan is to provide content that allows customers, who seek comfort and leisure amid their busy daily lives, to appreciate the value of nature.

This summer season theme utilizes illustrations by senior artist Park Dahae of 'Dotori Caricature,' capturing nature, people, and everyday moments with her signature warm and cozy color tones.

The connections between The Center's 4th floor The Garden and The Terrace are designed using the eco-friendly material 'Honeycomb Board.' The concept space, 'City Breeze Room,' is decorated by adding the scent of 'Rest in Nature,' which carries the fragrance of nature.

The City Breeze Room will be available until the 26th. Visitors can also participate in a recycling campaign through a collection box for used crayons installed within the space. The donated used crayons will be delivered to the zero-waste company 'Sseulkit' to be reborn as new crayons. The pop-up store of 'Dotori Caricature' will also be held on the 4th floor of The Center until the 26th.

This content was produced with the assistance of AI translation services.