'Symbol of Wealth' Rising... Tropical Fruits Exploding in Popularity in China

"The King of Tropical Fruits" Durian Demand Surges
'Durian Freedom' Trend Symbolizing Economic Affluence

The tropical fruit Durian, known for having the taste of heaven and the smell of hell simultaneously, is newly emerging as a 'symbol of wealth' in China.

According to the Hong Kong South China Morning Post (SCMP) on the 13th, demand for durian has recently surged in China.

In China, the term 'Cherry Freedom' is commonly used to indicate a comfortable economic level that allows one to buy expensive fruits. This expression refers to the ability to easily purchase relatively costly imported fruits like cherries.

However, the phrase 'Durian Freedom' is now replacing it. Durian has overtaken cherries to become a symbol of wealth among Chinese people.

Durian. [Image source=Pixabay]

Durian is famous for its strong odor that divides opinions. However, thanks to its sweet and soft texture, it is also called the 'king of tropical fruits.'

Durian's popularity among Chinese people is increasing further due to low tariffs and fast customs clearance under the Regional Comprehensive Economic Partnership (RCEP). The media reported, "Durian imports in the first quarter of this year increased by more than 150% compared to the same period last year." According to the multinational fruit distribution company Dole Food, China is the third largest durian consumer after Indonesia and Malaysia.

According to the Guangzhou fruit wholesale market, the average price of durian ranges from 36 yuan (about 6,400 won) to 52 yuan (about 9,200 won) per kilogram. Truck driver Jangryang said, "In the past, rural bachelors used to bring grapes, peaches, or white wine when visiting their girlfriends' homes," adding, "But nowadays, one durian is necessary." He continued, "A durian gift makes the prospective mother-in-law feel special among the neighbors."

Bob Wang, who works in imported goods logistics, said, "Considering the current enthusiastic response, the annual demand for durian is very likely to double over the next few years."

This content was produced with the assistance of AI translation services.