Norang Poongseon "Q2 Package Booking Rate Up 1200% YoY"

Approximately 80% Recovery Compared to Pre-COVID 2019
Q3 Booking Rate Also Increased by 500% Year-on-Year
Expectations for Performance Improvement

Norangpungseon announced on the 13th that, based on its own data analysis, the reservation rate for package products in the second quarter of this year increased by more than 1200% compared to the same period last year.

Compared to the same period in 2019, before the outbreak of COVID-19, it has recovered to about 80% of that level.

Entrance of Norangpungseon Headquarters Building
Photo by Norangpungseon

Norangpungseon explained that the number of new members on its own channels has steadily increased by more than 8% on average per month from the fourth quarter of last year through the second quarter of this year.

Accordingly, along with improved performance in the second quarter, it expects the reservation rate in the third quarter, which includes the summer peak season for the first time since the endemic (periodic outbreak of infectious diseases), to increase by about 500% compared to the same period last year.

Earlier, Norangpungseon proactively responded by segmenting targets through customer inflow data analysis and developing various themed travel products accordingly, preparing for the endemic era since last year. It also focused on improving profitability by enhancing the competitiveness of its own sales channels through system advancement, achieving an operating profit of 1.7 billion KRW in the first quarter of this year, marking a return to profitability for the first time in 3 years and 3 months since COVID-19.

A Norangpungseon representative said, "As the normalization of the travel industry is rapidly progressing after the endemic, we plan to continuously introduce various promotions and new products that meet customers' needs."

This content was produced with the assistance of AI translation services.