Lotte Construction Wins Comprehensive Grand Prize in Apartment Category at Korea Service Awards for 22 Consecutive Years

Lotte Construction announced on the 10th that its residential brand ‘Lotte Castle’ won the Grand Prize in the Premium Apartment category for the 22nd consecutive year at the ‘2023 Korea Service Awards Ceremony’ held at Lotte Hotel in Sogong-dong, Seoul.

Juyoungsoo Joo, Executive Director of Strategic Planning Division at Lotte Construction (left), is taking a commemorative photo after receiving an award at the 2023 Korea Service Awards ceremony.

The Korea Service Awards, hosted by the Korea Standards Association (KSA), aim to improve the quality of domestic service industries by recognizing companies that have established customer-centered service quality management systems and demonstrate outstanding service performance and standards across their management.

With this award, Lotte Construction has proven itself as a company providing comprehensive services beyond merely supplying housing, and it was evaluated for reflecting opinions gathered from various customer touchpoints into its products and services, thereby enhancing convenience and quality of life for customers overall.

Lotte Construction’s ‘Lotte Castle’ is the nation’s first apartment brand, launched in 1999, leading the era of branded apartments in Korea. Furthermore, it practices its brand mission of “selecting locations, developing products, ensuring quality, and providing services with the mindset of building a home for our own family,” continuously striving to innovate in every field.

Last October, to establish integrated customer satisfaction services and solidify brand identity, it launched the customer satisfaction brand ‘CASTLing.’ Along with the launch of the CASTLing brand, Lotte Construction held resident participation cultural events to create opportunities for communication with residents. Additionally, it plans to expand differentiated services unique to CASTLing beyond the basic cleaning of common areas and landscaping maintenance.

A Lotte Construction official stated, “Lotte Construction will continue to respond swiftly to diverse customer demands and market changes and strive harder to develop products that reflect trends.”

This content was produced with the assistance of AI translation services.