Harim Unveils New Packaging for 'Dakgaseumsal Ham Champ'
Design Renewal... New TV Commercial Released
Harim announced on the 10th that it has improved the product design of its canned ham made from chicken breast, 'Cham,' and will release a new TV commercial featuring Koo Kyo-hwan.
![Harim 'Dakgaseumsal Ham Champ' New TV Commercial <br>[Photo by Harim]](http://www.asiae.co.kr/news/img_view.htm?img=2023071010180991863_1688951889.jpg)
Harim first introduced Cham, a premium chicken ham made from chicken breast, in 2003. Amid the recent 'healthy pleasure' trend of enjoying health in a fun way, Cham, which can be enjoyed healthily and deliciously, is gaining attention. To highlight the product's value, the package design has been newly changed. The design emphasizes the appetizing visual of Cham made from chicken breast, based on a luxurious navy color.
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Cham comes in two flavors: 'Original,' which allows you to enjoy chicken breast softly and mildly, and 'Jalapeno,' which is spicy with a sharp kick. The product is available at offline discount stores nationwide such as E-mart and Homeplus, as well as online malls.
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