Curly's Food Festa Attracted 20,000 Visitors Over Four Days

Hundreds Waiting Before Daily Opening
Tickets Sold Out by Noon on Second Day

Kurly announced on the 10th that approximately 20,000 people participated in its first offline festival, '2023 Kurly Food Festa,' held from the 6th to the 9th at Dongdaemun Design Plaza (DDP) in Seoul.

Participants are bustling at the '2023 Kurly Food Festa' held from the 6th to the 9th at Dongdaemun Design Plaza (DDP) in Seoul.
[Photo by Kurly].

This event, held for the first time in Kurly's 8 years since its founding, attracted high interest from the very first day. Despite being a weekday, long lines formed before the opening. By noon on the second day, the 7th, all prepared tickets were sold out. Even on the weekend, despite the hot and humid weather, large crowds gathered, with entrance lines stretching about 300 meters.

At each of the 85 partner companies' booths and 130 food and beverage (F&B) brand booths, visitors waited in line for tasting opportunities. The focus was on providing experiences such as tastings rather than sales, and for those wishing to purchase, QR codes guided them to the corresponding product pages on Kurly Mall, which also drew attention.

The 'Kurly Brand Zone,' featuring Kurly's own brand products such as KF365 and Kurlice, as well as the vision and philosophy of Kurly's food business, also attracted interest. Visitors stayed at the venue for an average of 2 to 3 hours, experiencing various gourmet foods and receiving giveaways.

Alongside the Festa, the '2023 Kurly Food Conference' was held. On the third day, representatives from five partner companies, including Salad Panda and Maegok Farming Cooperative, participated as speakers and sincerely shared their growth stories. The conference was also well-received for offering one-on-one entry consultations with Kurly MDs to interested audience members.

Kim Seul-ah, CEO of Kurly, said, "As this was our first offline event, we wanted to create a festival where customers and partners could come together with sincerity about food," adding, "We deeply thank the partners who joined us over the four days and the customers who filled the venue with joyful energy."

Meanwhile, to coincide with the opening of the Festa, Kurly Mall is holding the 'Kurly Food Festa Special Exhibition' until the 20th. Customers can purchase about 530 products from 130 brands participating in the Festa at discounts of up to 40%.

This content was produced with the assistance of AI translation services.