Lotte Homeshopping Launches Mobile Live 'Gabokka' for Submitted Agricultural and Marine Products from Production Areas
Introduction to Fresh Peaches from Cheongdo, Gyeongbuk on the 13th
Lotte Homeshopping announced on the 10th that it will launch a seasonal agricultural and marine products mobile live broadcast called 'Gabokka' on the 13th.
Gabokka is an abbreviation of 'Go, See, and Peel,' and Lotte Homeshopping explained that it was planned with the purpose of increasing trust in domestic food through live on-site broadcasts and expanding sales channels for small business owners. The launch broadcast will start at noon on the 13th, introducing the specialty 'fresh peaches' from Cheongdo, Gyeongbuk Province.
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Lotte Homeshopping plans to sell specialty products such as red pepper powder and newly harvested rice, as well as meal kits made with recipes from local restaurants. A Lotte Homeshopping official said, "Through live broadcasts from production sites, we will honestly introduce excellent domestic food to customers and provide new sales channels using mobile platforms to our partners."
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