230,000 Connections on First Live Commerce Broadcast in Jung-gu, Seoul

Jung-gu, Seoul Achieves No.1 Viewership Rating in Same Time Slot with 230,000 Viewers on First Live Commerce Broadcast for Traditional Markets

On the 5th Broadcast, Showcased Gim, Anchovies, Seaweed, and Kelp from Three Shops in Sinjungbu Market, Eliciting Explosive Response Due to Affordable Ingredients

Jung-gu, Seoul (District Mayor Kim Gil-seong) successfully attracted attention by achieving the No.1 viewership rating in the same time slot with 230,000 viewers on the first live commerce broadcast for traditional markets, a first attempt among Seoul’s autonomous districts.

On the broadcast held on the 5th, three shops from Sinjungbu Market presented gim (seaweed), anchovies, miyeok (seaweed), and dashima (kelp). As a market specializing in dried seafood, the response was explosive because viewers could purchase commonly enjoyed side dish ingredients at affordable prices.

Unlike a studio setting, the show was filmed inside the shops within the traditional market, featuring a show host, comedian YouTuber Hong In-gyu, and merchants together, creating a vivid sense of presence and unique entertainment.

To facilitate real-time interactive sales, Jung-gu launched the brand ‘Jungjeon Live’ (Jung-gu Traditional Market Live Commerce) and provides one-on-one customized consulting and training covering product discovery, composition, packaging, photography, promotion, and broadcast planning.

Additionally, the district opened the ‘Jungjeon Live’ channel on Naver Shopping, allowing merchants to participate directly in sales anytime and fully opening online sales channels. Riding on the success of the first broadcast, it is expected that sales of shops preparing for online sales will increase.

By searching ‘Junggu Traditional Market Live’ on Naver Shopping Live every Tuesday, customers can shop for cost-effective products from Jung-gu traditional markets in real time. On July 11, summer blankets will be sold; on the 18th, tableware; and on the 25th, handkerchiefs.

District Mayor Kim Gil-seong personally visited Sinjungbu Market on the day, encouraging merchants while watching the live broadcast on his smartphone and even purchasing products himself.

Mayor Kim said, “We will continue to support traditional markets so they can adapt to changing consumption patterns and gain competitiveness,” adding, “Based on this live commerce operation experience, we will also consider exploring overseas sales channels by conducting broadcasts in foreign languages.”

This content was produced with the assistance of AI translation services.