Hyundai Engineering Wins Main Prize at 2023 Red Dot Award for 'Cloud Shade'

Hyundai Engineering announced on the 7th that its cloud-shaped corridor, a landscaping-specialized facility called 'CLOUD SHADE,' received the main prize at the 2023 Red Dot Design Award.

The Red Dot Design Award is a design competition hosted by the Design Center of North Rhine-Westphalia in Germany. Along with Germany's 'iF Design Award' and the United States' 'IDEA Design Award,' it is considered one of the world's top three design awards.

Hyundai Engineering's 'CLOUD SHADE,' which won the main prize (Winner) in the Public Space category of the 2023 Red Dot Award Design Concept.
[Photo by Hyundai Engineering]

The award-winning CLOUD SHADE is a cloud-shaped corridor installed outdoors. It provides shade by blocking sunlight for users while giving the impression of being under a massive 26-meter-long cloud, creating a feeling of resting in nature. In particular, the double-layered perforated roof with multiple holes allows appropriate sunlight to pass through, enabling users to feel natural light even in the shade. The position and shape of the shade change according to the sun's location, adding visual interest.

A representative from Hyundai Engineering's Architectural Landscaping Team said, "Under the landscaping design concept called 'Grove on the Hill,' a double entendre meaning 'forest within Hillstate' and 'forest on the hill,' we are creating nature-friendly spaces unique to Hyundai Engineering. We will continue to propose differentiated spaces and facility designs so that users can feel nature and relax within buildings."

This content was produced with the assistance of AI translation services.