Sunhee Kim, Vice Chairman of Maeil Dairies, Joins 'Cool Korea Challenge'

Summer Cool Dressing for Air Conditioning Energy Saving Campaign
Promote on Social Media After Taking Photos in Casual Outfits

Maeil Dairies announced on the 6th that Vice Chairman Kim Sun-hee will participate in the Cool Korea Challenge.

Kim Sun-hee, Vice Chairman of Maeil Dairies (center front row), is taking a commemorative photo with employees for the 'Cool Korea Challenge' campaign.
[Photo by Maeil Dairies]

The Cool Korea Challenge is a relay campaign jointly conducted by the Korea Energy Agency and Fashion Group Hyungji, aimed at saving cooling energy by wearing cool and simple clothing during the summer. It carries the practical purpose of reducing the perceived temperature by 2 to 3 degrees Celsius in summer through cooling clothing to save energy, as well as the meaning of participating in a public interest movement that actively responds to environmental protection and global warming.

This campaign proceeds by leaders from various fields first taking photos in simple attire, promoting it on social media, and then nominating the next participant.

Vice Chairman Kim joined this challenge after being nominated by Jung Young-chae, CEO of NH Investment & Securities. She stated, "Actively responding to the increasingly serious climate crisis is a social responsibility that companies must fulfill," adding, "We will create a sustainable future for the Earth through various activities that can be practiced at the corporate level."

This content was produced with the assistance of AI translation services.