Heineken Launches Eco-Friendly Green Packaging Project
Switching All Products to Eco Packaging by 2025
Heineken announced on the 5th that it will implement a ‘Green Packaging Project’ for products sold by 2025.
Heineken International, which announced its Evergreen strategy in 2020, plans to reduce carbon emissions across the entire value chain by 30% by 2030 compared to 2018, producing raw materials, brewing, packaging, and transporting in an eco-friendly way under the slogan “Brew A Better World.”
To achieve this, changes are being initiated first in 10 countries (including Mexico, Nigeria, and Vietnam) that account for more than 60% of total production among over 190 countries worldwide where Heineken is brewed and sold. By last year, they had achieved an 18% reduction in carbon emissions during production and brewing processes.
Heineken Korea aims to shorten the timeline and make the packaging of products delivered to consumers eco-friendly by 2025, ahead of the headquarters’ goal. The Heineken 0.0 sold online already uses delivery boxes made from FSC-certified materials, and this year, FSC-certified materials will be applied and expanded to the packaging of all products launched.
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Kim Junhyung, Team Leader of the Sustainability Management Team at Heineken Korea, said, “We expect Heineken International’s strategy to greatly contribute to solving the global environmental issues,” and added, “We will do our best to switch to eco-friendly packaging in Korea in line with the headquarters’ strategy.”
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