CU launches aspartame-free 'Baekgeolli'... "The natural sweetness of rice"

CEO Baek Jong-won Participates in Development Process

CU announced on the 5th that it will launch 'Baekgeolli,' a Makgeolli without aspartame, which has recently become a subject of controversy.

Customers are purchasing Baekgeolli at CU.
Photo by BGF Retail

Baekgeolli was developed with the direct involvement of Baek Jong-won, CEO of The Born Korea, from the development stage to enhance the taste and quality. The product uses only three ingredients: rice, water, and fermenting agents, and does not use any artificial sweeteners such as aspartame, saccharin sodium, or sucralose, which are sometimes added to typical Makgeolli to create sweetness.

Using high-quality rice from Yesan, the brewing process maximizes the natural grain aroma of the raw materials. Through a differentiated manufacturing method that filters three times and matures at a low temperature of 3 degrees, the unique mild sweetness of the rice is extracted, enhancing the flavor without sweeteners. The alcohol content is 6.5%, less than half of the existing premium products (14%).

A BGF Retail representative said, “We introduced Baekgeolli without sweeteners to alleviate consumers' concerns,” adding, “We will continue to closely monitor domestic and international trends and strive to provide safe products.”

This content was produced with the assistance of AI translation services.