HS Ad Develops Generative AI Marketing Solution

Based on Naver Cloud Clova Studio

HS Ad announced on the 4th that it will collaborate with consulting firm Kearney Korea to develop a generative artificial intelligence (AI)-based marketing solution using Naver Cloud's Clova Studio.

Park Aeri, CEO of HS Ad. [Photo by HS Ad]

The generative AI marketing solution, which will shine by combining HS Ad's advertising and marketing expertise, Naver Cloud's technical infrastructure and consulting, and Kearney Korea's digital transformation consulting capabilities, aims to complete its first phase of development within this year.

HS Ad plans to utilize this solution not only to enhance content productivity for digital business targeting existing clients but also to offer it as a subscription service to general companies, thereby creating a separate revenue model.

Park Aeri, CEO of HS Ad, stated, "We will lead the innovation of advertising marketing business using AI."

This content was produced with the assistance of AI translation services.