Carelabs Subsidiary Babitok Launches New Campaign with Tanaka

CareLabs subsidiary Babitok, a KOSDAQ-listed company, announced on the 4th that it will launch a new campaign in collaboration with popular YouTuber Tanaka.

Through this campaign, Babitok aims to differentiate itself as an essential app for customers preparing for plastic surgery and skin treatments. The campaign video, featuring an original CM song, stars Tanaka and a female model who comically introduce the newly updated Babitok features, including ▲plastic surgery price information ▲doctor Q&A service ▲skin treatment reviews and discount information.

The company expects that the newly added Babitok platform features introduced in the Tanaka campaign will be beneficially conveyed to users and will further enhance accessibility for new users. Last month, Babitok improved convenience in the plastic surgery and skin treatment fields through its platform 2.0 update.

Yoo Doo-ho, Babitok’s Chief Marketing Officer (CMO), said, “The ‘Let’s Talk Openly About Plastic Surgery’ campaign conducted with Tanaka in the first half of the year recorded 7 million YouTube views and a total of 21.69 million views from parody virals, confirming its strong impact, so we produced another campaign with Tanaka for the second half of the year. As demand for skin treatments is rising among the 20s and 30s age group, we hope Babitok’s core value of providing safe and reasonable information related to beauty medical care will be well communicated.”

Holding the number one platform position in the beauty medical information industry, Babitok continues to advance its platform based on extensive data accumulated so far. As of last year, Babitok surpassed 1.12 million newly registered posts and 2.8 million cumulative contents on its platform. By June of this year, the cumulative number of hospital consultation requests made through Babitok reached approximately 3.4 million.

This content was produced with the assistance of AI translation services.