SPC Shake Shack Gangnam Branch No.1 Before August...Pre-Event

SPC announced on the 4th that it will relocate the first Shake Shack store, ‘Gangnam Branch,’ next month and conduct various pre-opening events.

SPC Shake Shack's first store, Gangnam branch, is undergoing construction to relocate near Gangnam Station next month. The photo shows the hoarding art barrier installed at the Gangnam branch.
[Photo by SPC]

The Shake Shack Gangnam Branch plans to move from its current location near Sinnonhyeon Station in Seocho-gu, Seoul, to a busier area near Gangnam Station and reopen there.

Before the relocation opening of the Gangnam Branch, Shake Shack collaborated with artist Seo In-ji, known for using vivid colors, to present ‘The Landmark in Gangnam,’ a hoarding art (artistic activity using temporary construction site barriers). This hoarding art depicts the Gangnam Branch, a hub and meeting place, as a joyful carousel based on the story of the first Shake Shack store, capturing various people gathering to enjoy Shake Shack’s menu and happily smiling.

The hoarding art is a public art event that Shake Shack showcases each time it opens a store, reflecting the characteristics of the local area. It has become a unique culture of Shake Shack, created with the participation of the local community and consumers.

To commemorate the relocation of the Gangnam Branch, Shake Shack is holding a pre-event. From the 5th to the 4th of next month, customers who scan the QR code on the hoarding wall and apply with a story about why they want to participate in the pre-opening tasting event, ‘Housewarming Party,’ will be entered into a draw to win one of 60 spots to attend the event.

Additionally, from the 17th to the 4th of next month, customers who take a selfie at the selfie zone installed on the hoarding art and post the photo on Instagram with the required hashtags will be entered into a draw to win one of 30 additional spots to participate in the Housewarming Party.

This content was produced with the assistance of AI translation services.