Hankook Tire Successfully Concludes Screen Golf Tournament 'Hankook Tire Chunsik-i Cup'

Hankook Tire & Technology (hereinafter Hankook Tire) announced on the 4th that the screen golf tournament "Hankook Tire Chunsik-i Cup," held in collaboration with Kakao VX's screen golf brand "Friends Screen," concluded with over 71,000 participants.

Through this collaboration with Friends Screen, Hankook Tire strengthened communication with screen golf users across various age groups. It also focused on making the global premium brand "Hankook" more approachable to the MZ generation, who are less familiar with tires.

During the tournament, various branding elements, including advertising videos for the company's electric vehicle-exclusive tire brand "iON," were stylishly integrated into different parts of the competition, such as the bottom of the scorecards and front images, providing an opportunity to indirectly experience the world's top electric vehicle tire technology. From the 14th of last month for about two weeks, Hankook Tire operated "Hankook Tire Zones" at Friends Screen Hannam and Pangyo branches, creating spaces emphasizing the "iON" brand logo and products to express a field-like atmosphere similar to actual tournaments.

Positive experiences shared by customers who participated in the Hankook Tire Chunsik-i Cup generated enthusiastic responses both online and offline, attracting more than twice the number of participants compared to previous tournaments.

In July, Hankook Tire plans to provide all customers who participated in the tournament with a free windshield washer fluid refill voucher usable at "T’Station," Hankook Tire’s tire-centered total automotive service specialty store, specifically at the "all my T" outlets.

Additionally, regardless of golf scores, generous prizes such as Hankook Tire product gift certificates and 50% discount coupons will be awarded based on a "luck ranking," and golf equipment will be given through a separate draw among participants who played 10 or more rounds.

This content was produced with the assistance of AI translation services.