CJ CheilJedang Launches Renewed 'Bibigo Beef-Rich Soup Dish'

Reflecting Survey Results Desiring 'Abundant Ingredients'

CJ CheilJedang announced on the 4th that it has launched three new renewed soup products under the ‘Bibigo Beef-Loaded Soup’ line.

The newly released products include three types: ‘Premium Beef-Loaded Yukgaejang,’ ‘Premium Beef-Loaded Miyeokguk,’ and ‘Premium Beef-Loaded Seolleongtang.’ These are upgraded versions of the steady seller menu items?Yukgaejang, Miyeokguk, and Seolleongtang?that established Bibigo soup dishes as the market leader.

These products focus on delivering the ‘abundant ingredients’ that consumers most desire in soup dishes. According to a survey conducted by CJ CheilJedang with 1,200 consumers, more than half (58%) cited ‘rich ingredients such as key components (meat) and vegetables’ as the main reason for purchasing convenient soup meals, while ‘lack of ingredients (48%)’ was the top cause of dissatisfaction.

The Beef-Loaded Yukgaejang features tenderly sliced brisket, green onions, shiitake mushrooms, and radish generously included, with a spicy broth made from brisket stock and homemade stir-fried chili paste, delivering a rich and spicy soup flavor. The Beef-Loaded Miyeokguk is made with domestic seaweed stir-fried in sesame oil and brisket stock, enriched with plenty of beef to enhance its savory broth. The Beef-Loaded Seolleongtang boasts a rich broth simmered for 8 hours using beef bone stock, with thick slices of boiled beef and large shredded brisket, offering a hearty amount of ingredients.

To commemorate the launch of the new products, a bestseller event themed ‘Even More Abundant Bibigo Soup’ will be held starting this month at the official online store CJ The Market and major supermarkets nationwide.

Meanwhile, Bibigo soup dishes have seen continuous growth since their launch in June 2016. As of May this year, cumulative sales have surpassed 470 million packs and 1.11 trillion KRW in revenue (based on consumer prices) over 7 years, which equates to nine bowls per person nationwide. Last year’s sales recorded approximately 270 billion KRW, a 15% increase compared to the previous year.

This content was produced with the assistance of AI translation services.