"Enjoy 'My Own Luxury'... Lincoln Aviator Limited Edition Draws Attention"

The steady demand for limited edition models is no different in the imported car market. Despite the considerable price, it is because you can own a car that no one else has, truly your own. Since cars are mass-produced industrial products, it is not easy to have a product that clearly distinguishes you from others. The MZ generation (Millennials + Generation Z), with increased purchasing power, expresses their individuality through high-priced limited edition models.

The American luxury brand Lincoln introduced a limited edition Jet Package of its best-selling sport utility vehicle (SUV), the Aviator, to the domestic market in line with this consumer trend. The vehicle features a unified black accent finish throughout, giving a clean and refined impression. The 22-inch wheels, grille, glossy side badge plate central logo border, window surrounds, door cladding, rear fascia, and roof rails are all finished in black. The sleek exterior design is further emphasized.

As the model name suggests, the Aviator Jet Package draws inspiration from aircraft. It reflects a special experience and taste that one might feel when owning a product with a unique personality. The Aviator 30-way Perfect Positioning leather seats are inspired by the dynamic design of aircraft and are made with materials that move in 30 directions. The high-end sound system, Revel Ultima 3D audio system, provides a first-class aircraft-level experience.

This aligns with the recent prominent trend of ‘quiet luxury.’ It means maintaining sophistication and luxury while focusing on inherent value and quality, allowing customers to experience luxury. Lincoln’s original goal when making cars is to provide ‘ultimate comfort.’ In Korea, it is sold in a limited quantity of 200 units. The price is 94.65 million KRW (including VAT, individual consumption tax 3.5%).

This content was produced with the assistance of AI translation services.