"Post-Workout Protein Intake"... Seven Eleven Launches 'Seven Select Grill Chicken Ori Bar'

Rapid Growth of Protein Market After COVID-19
Plans to Expand Protein Category Going Forward

On the 30th, Seven Eleven announced that it will be the first in the industry to launch the 'Seven Select Grill Chicken Duck Bar,' which contains grilled duck breast.

The Seven Select Grill Chicken Duck Bar is a product jointly planned by Seven Eleven and Harim, using domestically sourced duck and chicken. It combines duck breast and chicken meat to create a chewy texture, and is grilled twice to add a smoky flavor and aroma. To celebrate the launch, a '1+1 event' will be held until the 11th of next month.

Models are showcasing the 'Seven Select Grill Chicken Ori Bar' released by Seven Eleven.
[Photo by Seven Eleven]

Seven Eleven considered that since COVID-19, the number of people maintaining their health through exercise has increased, leading to continuous growth in the protein food market. According to Seven Eleven, refrigerated protein sales such as chicken breast increased by 90% from January 1 to June 29 this year compared to the same period last year. Seven Eleven plans to further expand its protein category product lineup.

A Seven Eleven representative said, "As demand for protein products has rapidly grown recently, we are continuously expanding our protein product lineup to attract consumers who exercise. As we are the first in the industry to introduce a protein product containing duck breast, we will continue to strive to develop various products to lead the protein product trend."

This content was produced with the assistance of AI translation services.