Detailing Private Investment Attraction Strategies through Customized Consulting

Namhae-gun, Gyeongnam Province, has been finally selected for the Korea Tourism Organization's '2023 Customized Consulting for Strengthening the Marketability of Local Government Investment Projects' public contest.


The Korea Tourism Organization's public contest selects two locations nationwide from tourism resource development projects promoted by local governments that include private investment attraction, providing customized consulting to enhance the marketability of the investment sites. Applications were accepted until May 30, and the first round of document evaluation was conducted on June 14. After the second round of on-site evaluation on June 22, Namhae-gun was finally selected.

Namhae County Office.

Namhae County Office.

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The consulting period will be about six months, from July to December, during which the private investment attraction business plan for the project site will be concretized. The Korea Tourism Organization plans to hold an expo at the end of the year to support investment attraction.


The selected project sites are broadly divided into two zones: the Nam-myeon area of Namhae-gun will be developed as a Mediterranean-style coastal scenic tourism hub, and the Seomyeon area, where the Namhae-Yeosu Undersea Tunnel connects, will be developed as a healing marine leisure tourism city.



Governor Jang Chung-nam said, "Being selected for this public contest is expected to serve as an opportunity to devise solutions for attracting private investment for Namhae-gun's large-scale tourism projects in line with the opening of the Namhae-Yeosu Undersea Tunnel," adding, "Furthermore, we will do our utmost to establish Namhae-gun as a leader in the Namhaean tourism era."


This content was produced with the assistance of AI translation services.

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