Ministry of Culture and Tourism Organization Host 'K-Culture Popup' Relay Events in Busan, New York, and Seoul
Pop-up Space Operating for the First Time in Haeundae, Busan Until July 9
In July at Rockefeller Center, New York, and in August at The Hyundai Seoul, Yeouido
The Ministry of Culture, Sports and Tourism announced on the 28th that it will operate 'K-Culture Popup' spaces in relay across various domestic and international locations in collaboration with the Korea Tourism Organization to spread the appeal of K-tourism.
K-Culture Popup Space Promotional Material.
Photo by Ministry of Culture, Sports and Tourism
The first popup space will be operated from June 30 to July 9 at the Songjeong Station of Haeundae Blueline Park. A K-Culture popup space utilizing fabric dyed with traditional Korean colors will be installed, allowing foreign visitors to personally write invitation letters to visit Korea to their acquaintances.
After the popup operation ends, the invitation letters to visit Korea will be sent via international mail. Visitors can also try stamping with a seal made in their Korean name or make and write on a paper gat (traditional Korean hat) themselves.
Additionally, in cooperation with Busan City, which is making every effort to host the 2030 Expo, admission fees to the EX The Sky observatory at Haeundae Beach will be discounted. A relay K-Culture popup space will also be installed at Yongdusan Park, which is emerging as a nighttime tourism attraction.
The K-Culture popup activities will continue in New York's Rockefeller Center (July) and The Hyundai Seoul (August) following Busan.
In connection with the opening of the first K-Culture popup, the Ministry of Culture, Sports and Tourism will conduct a familiarization tour inviting Japanese journalists and influencers. More than 50 people, including journalists from 31 media outlets such as major daily newspapers Asahi, Yomiuri, Mainichi, and social media (SNS) influencers, will visit Busan and the Gyeongju area starting from the 29th.
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Park Jong-taek, head of the Tourism Export Strategy Promotion Team at the Ministry of Culture, Sports and Tourism, said, "Taking advantage of the 'Visit Korea Year' marketing event held in Busan, we will further strengthen cooperation with local governments and continue to expand the promotion of 'Visit Korea Year' to regional areas."
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