A'pieu Launches Japanese Hit Product 'Water Lock Cushion' in Korea

Able C&C's A'PIEU announced on the 28th that it will launch the ‘Waterlock Cushion,’ which has sold over 200,000 units in the Japanese market, in the domestic market.

Able C&C A'PIEU's 'Water Lock Cushion'.
[Photo by Able C&C]

The A'PIEU Waterlock Cushion is a base makeup product that combines skincare oil and powder ingredients to create a so-called ‘moist and matte’ skin finish that controls dryness without greasiness. Containing 60% moisture essence, it locks in skin moisture as the product name suggests, providing comfortable skin for a long time without inner dryness. Its buildable texture allows for multiple layers without becoming thick or cakey, enabling radiant skin all day long. The thin and soft cushion puff enhances adhesion, helping the Waterlock Cushion apply moistly without slipping even with a small amount. Additionally, the transparent and clean design of the package adds a refreshing feel.

It is available in two colors developed for Asian skin tones: No. 21 (bright ivory beige) and No. 23 (natural beige).

To celebrate the domestic launch of the Waterlock Cushion, A'PIEU will hold various discount promotions on the official mall Able Shop until the 12th of next month. Not only will the new Waterlock Cushion be sold at a 20% discount, but there is also a special promotion offering the Waterlock Cushion at a ‘100-won deal price’ exclusively for new Able Shop members.

In addition, the style commerce platform Abley will also sell the new Waterlock Cushion at a 20% discount. Customers who add the store to their favorites will receive a 1,000-won discount coupon, and there are various benefits such as an additional 10% discount when purchasing A'PIEU’s ‘Mineral 100 HD Powder’ together with the Waterlock Cushion.

This content was produced with the assistance of AI translation services.