Korea GM Holds Test Drive Event for Large SUV '3 Brothers'

Chevrolet Tahoe, Cadillac Escalade, GMC Sierra

On the 28th, Korea GM announced that it will hold a test drive event where customers can experience the flagship models of GM's three brands at 'The House of GM,' an integrated brand space opened last May. The test drive vehicles are the Chevrolet Tahoe, Cadillac Escalade, and GMC Sierra Denali.

The luxury full-size sport utility vehicle (SUV) Cadillac Escalade was introduced to the domestic market in 2004. The Chevrolet Tahoe was launched last year, and this year, the GMC Sierra, the first full-size pickup truck in Korea, was released.

GMC Sierra Denali (left) and Cadillac Escalade (right) on display at The House of GM
[Photo by Korea GM]

Test drives are available to those aged 21 and over with a valid driver's license. Reservations can be made on The House of GM website. Test drives for the Chevrolet Tahoe will be held until the 30th, and from the 1st to the 14th of next month, the GMC Sierra Denali and Cadillac Escalade will be available. The Sierra can only be test-driven at The House of GM.

Additionally, from the 1st to the 16th of next month, a 'Full Size Week' event consisting of a special exhibition and customer participation events will be held for about two weeks.

The House of GM Chevrolet Tahoe Test Drive Experience with the Master's Explanation
[Photo by Korea GM]

Jung Jeong-yoon, Chief Marketing Officer of Korea GM, said, “The Chevrolet Tahoe, Cadillac Escalade, and GMC Sierra are sibling models designed on the same platform, representing GM's full-size models in America with powerful driving performance and high convenience. Through this test drive event, we hope customers will directly see and experience the special charm and value of GM's authentic American flagship SUVs and pickup trucks, which offer various choices for customers' lifestyles.”

This content was produced with the assistance of AI translation services.